Starting Point

The Golden Circle of the Zug Chamber of Commerce (ZWK) is intended to serve as a compass for all our activities.

At its core lies the “Why“, which embodies the purpose of the Zug Chamber of Commerce.

The “How” describes our approach as the ZWK to realize our vision.

The outer circle, the “What“, refers to the concrete activities we offer.

The “WHY”

As an independent and active representative of the Zug business community, we advocate for the economic policy interests of our members vis-à-vis authorities, politics, and society.

Through our activities, we create optimal framework conditions that promote qualitative growth and enhance the attractiveness of the Zug business location.

The “HOW”

• Proactive and pioneering
  We anticipate challenges and opportunities to shape the best possible framework conditions for Zug’s economy early on.
• Collaborative and connecting
  We bring together key players from business, politics, and society to jointly develop solutions and create synergies.
• Committed and impact-driven
  We are passionately committed to the interests of our members and measure our success by the concrete positive impact on Zug as a business location.

The “WHAT”

• Innovation Promotion
  Support in developing new solutions that drive Zug’s economic location forward.
• Networking Events
  Organization of events and workshops.
• Transparent Communication
  Use of the Zug Chamber of Commerce’s digital and analog communication channels, media, and those of our partner organizations.
• Political Activities
  Representation of our members’ interests in political bodies and voting campaigns.